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Pay per sale
Pay-per-sale or PPS (sometimes referred to as cost-per-sale or CPS) is an online advertisement pricing system where the publisher or website owner is paid on the basis of the number of sales that are directly generated by an advertisement. It is a variant of the CPA (cost per action) model, where the advertiser pays the publisher and/or website owner in proportion to the number of actions committed by the readers or visitors to the website.〔Jim Taylor, et al. ("Engaging Online Consumers with an Interactive Cost-Per-Action Advertising Model." ) Journal of Internet Commerce 8.3/4 (2009): 288-308. Academic Search Premier. EBSCO. Web. 21 Jan. 2011.〕
In many cases, it is impractical to track all the sales generated by an advertisement. However, it is more easily tracked for full online transactions such as selling songs directly on the internet. Unique identifiers, which can be stored in cookies or included in the URL, are used to track the movement of the prospective buyer to ensure that all such sales are attributed to the advertisement in question.
==Telephone Call Tracking Pay-per-Sale==
Some companies handle transactions "offline," meaning sales driven by online traffic are closed via inbound telephone calls or in person rather than online. In these cases, a cookie-based rotating system of telephone numbers can be used to accurately trace a phone call to the source online visitor. This way, a phone call that converts into business can be traced to the keyword search term that drove the phone call. As a result, bids on the source traffic can be appropriately adjusted and managed.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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